Join us for this one-day event and learn how agile techniques are being used to bring software products to market faster with shorter release cycles, supporting innovative pricing and licensing models, and truly connecting with customer needs. The result is higher revenue and profitability, better products, and greater customer loyalty.

Date: Wednesday, September 23, 2009

Time: 9:30 AM - 3:30 PM PST - Including Luncheon

Location:
IBM Innovation Center, Room No. 6607,
71 South Wacker Drive (6th floor)
Chicago, IL 60606
Telephone: 1-312-529-9400

Map and Directions »

Cost: $50 for qualified registrants ( List price $595 )**
Register today - Seating is limited

Sponsored By:

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The Agile movement is driving software development executives to rethink how they build their products. Companies are developing, managing and supporting software products to keep pace with faster markets, while improving quality and customer satisfaction.

Changing software development processes has become mission critical for many organizations since:

• 60% of features in software development projects are unused
• 35% of initial requirements change before the completion of a project
• 55% of projects miss the initial schedule

The agenda will include detailed presentations, interactive exercises and open discussion about:

• Agile development approaches including distributed agile methods, the history of agile, and the agile manifesto
• A detailed walkthrough of Scrum, one agile approach
• The organizational changes required for successful agile adoption: executive commitment, cross-functional teams, and coaching
• Hear first-hand from an agile practitioner and one of your peers about how to bring about agile adoption and improved results.
• Roadmaps, releases, iterations and the iron triangle
• Business drivers, business value and customer collaboration approaches
• How to evaluate technologies when adopting agile

Presenters:

Rich Mironov, Enthiosys, CMO

Rich Mironov is CMO of Enthiosys, an agile product management consulting firm. A Silicon Valley veteran, he works with clients on product and technology strategies, pricing/business models, agile adoption, and market requirements. He is the author of The Art of Product Management , stage producer for the Agile 2009 product management track, and is on the Executive Development faculty of UC Berkeley's Haas School of Business. Rich has an M.B.A. from Stanford University and a B.S Physics from Yale University.

Johnny Scarborough, Area VP - Product Engineering, GlobalLogic

With over 20 years of start-up and established technology company experience, Johnny leads GlobalLogic's efforts to establish common processes, platform, tools, and components that can be used to further accelerate software product development and test. He works closely with technology clients and prospects to advise them on how to maximize their success, helping them transition as appropriate to GlobalLogic Velocity, the company's InfoWorld award-winning Agile platform supporting global product development.

Damon Poole, CTO and Founder, AccuRev, Inc.

Damon Poole has over eighteen years of software development methodology and process improvement experience gained through hands-on development and consultation at hundreds of companies doing both co-located and geographically distributed development. Damon also consults on Agile techniques which scale to large distributed teams collaborating on multiple releases in parallel. Read Damon's Agile Development blog.

Who Should Attend/Prerequisites:

This seminar is intended for CTOs, Vice Presidents and Directors of:

• Software Development or Engineering
• Product Management
• Business Units

All attendees will receive free copies of two new publications:

• "Scaling Software Agility: Best Practices for Large Enterprises" - Dean Leffingwell
• "The Art of Product Management" - Rich Mironov

** Register above to see if you are eligible for the discounted registration price of $50.00 for qualified attendees. Your registration information will be reviewed, and you will be notified by email within a week whether you qualify for the discounted workshop price of $50.00 or the standard workshop price of $595.00. You will then be able to submit your credit card payment online to reserve your seat at the workshop.